I am a freelance digital communication specialist with hands-on experience in social media management, video editing, paid advertising and web design. I work on digital projects where content creation, interface structure, strategy and performance analysis come together, adapting formats to different objectives, audiences and platforms.
Through my professional experience, I have developed an end-to-end understanding of digital communication processes, from content ideation and video production to publishing, interface organisation and optimisation based on performance data. I am comfortable working autonomously while maintaining direct collaboration with clients and teams.
My background in visual communication and on-set production has strengthened my sense of organisation, coordination and time management, allowing me to operate efficiently in fast-paced and project-based environments. I am particularly interested in structured, strategic approaches to communication and in understanding how organisations build and manage their digital presence.
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I help brands and creators stand out online through strategic campaigns, creative video editing, and hands-on management. My focus is on driving engagement, building community, and growing your business with a modern, personalized approach.
I manage social media content with a structured and strategic approach, adapting formats to platforms, audiences and communication objectives. My work focuses on consistency, clarity and performance over time.
I edit short-form videos designed for digital platforms, with attention to rhythm, storytelling and visual clarity. Each edit is adapted to the platform and the message it is meant to convey.
I develop content strategies that connect ideas, formats and audiences. This includes defining how content is structured, positioned and optimised to support communication goals.
I manage digital advertising campaigns with a focus on relevance and efficiency, adjusting targeting and creatives based on performance data.
I design and structure websites with a content-first approach, ensuring that layout and interface choices support communication objectives and user understanding.
I work on content-focused projects where short-form video editing, format optimisation and publishing play a central role.
My involvement often includes integrating visual elements, adapting content for platforms, and providing strategic feedback on hooks, trends and on-screen presence.
For campaign-oriented projects, I develop visual and video content aligned with specific objectives.
This includes content ideation, editing, paid advertising setup, audience and geographic targeting, as well as performance analysis and creative optimisation based on results.
In project-based contexts, I work with time-sensitive communication needs, producing promotional content, managing publication schedules and adapting campaigns to different phases or locations.